Horror Visual Novel is a cross-platform experience (mobile app and website) focused on interactive horror storytelling. Users navigate immersive narratives where their choices directly shape the story, supported by a clear and intuitive interface that enhances engagement and flow.
Project Goals
Lead the end-to-end design process by managing a cross-functional team of UI and UX designers, ensuring the delivery of a cohesive, user-centered solution aligned with business objectives.
Role
Project Manager | Lead Product Designer
Duration
September 2022 - September 2023
Tools
Figma, figjam, Jira, Photoshop, Illustrator, After Effects, Premiere, Miro.
Processes
User Research & Analysis, Wireframing & Prototyping, UI Design & Design Systems, Usability Testing, Cross-functional Collaboration (Product & Development), Iterative Design & Feedback Loops, Design Handoff to Development.
Problem
The project started from scratch without an established product foundation, requiring the creation of a cohesive user experience for a visual novel game that could seamlessly adapt across both mobile and desktop platforms, while maintaining narrative immersion and usability.
Solution
Led the end-to-end design process by defining the product structure, interaction patterns, and visual direction, ensuring a consistent and immersive experience across devices. Established scalable UI/UX frameworks, optimized navigation for different screen sizes, and aligned storytelling elements with user interactions to enhance engagement.
