Bolívar Conmigo

Native Health App

Role

Sr. UI/UX Designer

Duration

June 2020 - October 2021

Platforms

iOS - Android

Impact

100k+ Downloads

Project Goals

Bolívar Conmigo was built during COVID-19 to address a critical gap: millions of people experiencing isolation-driven depression with no engaging, accessible support tool. The app offered activity tracking, coaching, and social challenges — free for all users.

As Sr. UI/UX Designer, the work covered two of three major phases — from initial discovery through the design system — plus managing a structured knowledge transfer to the team taking over phase three.

Problem

The COVID-19 pandemic caused a global surge in isolation-related depression, particularly for people with limited access to mental health resources. Existing wellness apps felt cold, clinical, or expensive — none were purpose-built for the specific emotional context of pandemic isolation.

Process

Discovery

Benchmarking

Discovery

Workshops

End to End processes

Researching

Customer Journey Map

Prototyping

Information Architecture

Wireframing

Design System

User Persona

Usability Testing

Heuristic Evaluation

User Interviews

Mentoring / Supporting Teams

Flows / Wireflows

SWOT

Bench marking

Research

Flow / Wireflows

Wireframe

Information Architecture

Design system

Usability testing

The solution

A free, warmly designed native app combining physical activity tracking, coaching prompts, and social challenges — built to create momentum and community for users who felt stuck. Available on both iOS and Android from launch.

Built for humans

in a hard moment

01.

Competitive Benchmarking

Deep analysis of Dacadoo, Google Fit, and Samsung Health — identifying gaps, conventions, and opportunities to differentiate in a crowded wellness market.

02.

Agile / Scrum Planning

Led sprint planning within an agile framework, coordinating design delivery with development cycles across the full project timeline.

03.

End-to-End Design

From low-fidelity wireframing through functional prototyping — covering all core user flows across activity, coaching, and social modules.

Effective Communication:

Team of over 60 professionals, navigating through challenges associated with diverse geographical locations (Poland, United States, Ireland, London, and Germany).

Agile & Time management:

Overcame time constraints and communication challenges inherent in a project with numerous devices, tasks, and stakeholders following agile methodologies.

QA & Testing:

Conduct thorough UI quality assurance by comparing the design with the production product and recommending enhancements. One by one thru all platforms.

04.

Phase Leadership

Led two of three app phases and managed a structured designer knowledge transfer to ensure continuity into phase three without quality loss.

05.

Handoff at Scale

Organized handoff across 600+ screens — splitting into separate flow and prototype files to keep the process navigable for the development team.

05.

Stakeholder Presentations

Delivered iterative findings and design rationale to stakeholders throughout the process, maintaining alignment and trust at every stage.

Care in every

design decision.

Color Evolution

Evolved Seguros Bolívar's corporate dark green into lighter, modern gradients — retaining brand recognition while creating an atmosphere of warmth, optimism, and energy.

Design System Integration

Components were built directly into the company's broader Design System — ensuring the app's visual language could scale and remain consistent across future products.

Production-Grade Prototypes

Prototypes simulated real production environments, enabling meaningful stakeholder decisions without requiring developer time to validate design directions.

Effective Communication:

Team of over 60 professionals, navigating through challenges associated with diverse geographical locations (Poland, United States, Ireland, London, and Germany).

Agile & Time management:

Overcame time constraints and communication challenges inherent in a project with numerous devices, tasks, and stakeholders following agile methodologies.

QA & Testing:

Conduct thorough UI quality assurance by comparing the design with the production product and recommending enhancements. One by one thru all platforms.

600+ Screen Handoff

A meticulous handoff structure across hundreds of screens ensured the development team could navigate, understand, and implement the design without losing fidelity.

100K

Downloads

Bolívar Conmigo launched with a 4.7 rating and 5,000 downloads within six months. By 2024 it had surpassed 100,000 downloads on both Google Play and the Apple App Store — a meaningful mark for a free app built to serve people during one of the most difficult shared experiences in recent history.

Important

Steps

Benchmark

This aspect played a crucial role in the development of Bolívar Conmigo. We evaluated several prominent health apps, including the renowned Swiss application Dacadoo, Google Fit, and Samsung Health, among others. By examining these leading platforms, we aimed to incorporate best practices and innovative features to enhance our app's functionality and user experience.

Inspiration

This was a critical aspect that all designers needed to consider. However, many were hesitant to discuss how many references they required to arrive at an outstanding concept. By thoroughly exploring these references, we were able to develop an innovative and fresh app. This approach also contributed to the creation of an impressive user interface.

Planning

This was an extensive process that required a structured methodology to ensure the project's success. To achieve this, we adopted Agile methodology with Scrum processes. We estimated timelines and worked in sprints, which helped us organize releases more effectively and maintain clear communication throughout the project. This approach facilitated a more efficient workflow and ensured that each phase of development was well-coordinated.

Effective Communication:

Team of over 60 professionals, navigating through challenges associated with diverse geographical locations (Poland, United States, Ireland, London, and Germany).

Agile & Time management:

Overcame time constraints and communication challenges inherent in a project with numerous devices, tasks, and stakeholders following agile methodologies.

QA & Testing:

Conduct thorough UI quality assurance by comparing the design with the production product and recommending enhancements. One by one thru all platforms.

Wireframes for

Mobile

Despite having a specialist UX team, we needed to iterate and refine our initial approach. Through a process of exploration and feedback, we continuously improved our initial design. As a result, we were able to refine the initial concept and develop wireframes that more accurately represented the final vision for our product.

Wireframes for

Mobile

After finalizing the wireframes, we proceeded to implement the branding colors and develop a visual identity for the app. We aimed to incorporate shapes and gradient backgrounds that would capture users' attention while maintaining a clean design that respected white space. Our goal was to create a look that was both professional and appealing to a younger audience. The outcome was impressive; the app was well-received and garnered positive reviews from users.

Design

System

Achieving a design that adhered to the branding style was challenging. Initially, we found that the "Green" color used by Seguros Bolívar was too dark and conveyed a dated brand image. Through extensive research and user interviews, we discovered that this color did not align with the modern, updated look we aimed for. We experimented with various lighter shades and gradients and ultimately achieved a result we were excited about. These new design elements were then incorporated into the company's Design System, enhancing its visual identity.

Downloads

Six months after completing this project in 2020, it had accumulated over 5,000 downloads with a rating of 4.7. Fast forward to 2024, and it has surpassed 100,000 downloads. It is available on both the Google Play Store and the Apple App Store. I believe we delivered a strong product that effectively addresses users' needs and provides relief for various challenges they face in their lives.